Report and Dashboard Basics


Building meaningful dashboards and making them available to the right people can help minimize the amount of squirreling around with reports that an analyst must go through. Google analytics is composed of several hundred dimensions and metrics, dozens of reports,

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Internal Linking Quick-Start


Internal linking is an essential part of SEO. Internal linking can have a huge impact on both your users, and search engines. By reviewing the concepts in this quick start guide you can get an idea of where to focus

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Running Through Your First SEO Audit


SEO Tool Checklist The Competitive Analytics Playbook In order to properly assess how you are doing in regards to SEO you need to measure your direct competitors as well as big businesses in your vertical. Open SIte Explorer by Moz

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Tracking Social Activity for Small Business


Upstream Social Tracking Services Social networking has become vital to small businesses. While it is important to cover multiple channels with your brand and understand their value. this allows business owners to review the risks and rewards of their various

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Better Together: SEO and Social Media

SEO and Social Media

Some things are just better together: peanut butter and jelly, music and dancing, SEO and social media. With all of the noise on the Internet, it is difficult to distinguish your brand from another. Social media enables brands to join

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Posted in Get Your Brand Noticed, Search Engine Optimization, Social Media

Why Use Social Media to Market you Small Business

Social media and Business are good together

Are you looking to expand your audience, reach new potential customers and inform them about your products and services? Social media can help. Why use social media to market your small business? People use social media for a number of

Posted in Get Your Brand Noticed, Online Marketing, Social Media

Choosing Your KPIs


A guide to Google Analytics and developing an in depth measurement strategy. It seems rudimentary but measuring performance requires data. Most business owners boil down their KPIs to a couple metrics but don’t properly analyze the user journey that surrounds

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Posted in Get Your Brand Noticed, Search Engine Optimization